Introducing Wildlife Jewels "Simba the Lion" Collection

on August 09, 2023
Discover Simba the Lion Collection 

Introducing the new Wildlife Jewels® Tanzanite Simba the Lion Collection: Where Art and Fashion Collide with Wildlife Conservation to Save Lions!

On this special World Lion Day, we are thrilled to unveil our heartfelt and innovative Simba the Lion Collection—a fusion of artistic brilliance and conscious fashion dedicated to protecting our majestic lions!

Unveiling our latest creative fine art fashion collection inspired by a magnificent lion rescued by the incredible Born Free Foundation. A stunning new collection combining art, fashion, and philanthropy in a unique and meaningful way. Every piece in this collection represents hope, resilience, and the beauty of this precious Lion. We are proud to partner with Born Free Foundation and support Born Free Foundation's mission to ensure all wild animals are treated with compassion and respect and to help support Simba's lifetime care and his new forever home in Tuscany, through this enchanting new collection.

In 2020, a tiny and emaciated cub named Simba was discovered, abandoned in a cardboard box, hidden away in a deserted garage near Moscow. His journey began in the darkest of circumstances, yet little did he know that he would become a beacon of hope and inspiration for all. It is likely that Simba fell victim to the cruel wildlife trade. In December 2021, he found a glimmer of hope when he was transported to the Natuurhulpcentrum (‘Nature Help Centre’) in Belgium. There, he received the care and love he so desperately needed to survive. In 2022, an extraordinary chapter unfolded in Simba's life when the Born Free Foundation orchestrated a forever home for him at Animanatura Wild Sanctuary, nestled in the breathtaking beauty of Tuscany, Italy. From that moment on, Simba's life blossomed, as he embraced a new beginning filled with love and hope.

Today, we are delighted to share with you a masterpiece —a new Wildlife Jewels® painting capturing the essence of Simba’s journey, a painting that captures his strength and resilience. Painted on a 30” x 40” gallery canvas by Azi Sharif, this luminous artwork depicts Simba in his enchanting enclosure in Tuscany. The artist's bold post-Impressionist style brushstrokes blend seamlessly with her intricate Wildlife Jewels® painting techniques, bringing Simba to life with vibrant colors and a sense of hope that resonates deeply. This artwork, created with boundless love and admiration for wildlife, honors Simba's journey and serves as a symbol of hope for all wildlife. 

In celebration of Simba's triumphant transformation we are proud to unveil our exclusive Simba-inspired fine art fashion collection. With each piece lovingly crafted to showcase Simba's magnificence, this collection is a fusion of art and fashion, capturing the natural beauty of Simba with each brushstroke and stitch. Each piece is a wearable work of art and beautifully embellished with the artist's original painting. From stunning vibrant prints inspired by the artwork to intricate lace appliqué designs featuring Simba, and elegant yet fierce fashion designs, each creation represents the strength and resilience of this incredible creature. 

At the core of our mission lies sustainability and compassion. We are proud to create eco-friendly and animal-friendly limited-edition custom-designed fabrics, ensuring that every step we take is in harmony with nature. Moreover, each piece is meticulously crafted in the USA, with utmost attention to detail and love. 

Simba's story stands as a powerful reminder of the resilience and strength that resides within our precious wildlife. By choosing to support Simba the Lion Collection, you become a part of his incredible journey. With each purchase, you'll not only embrace exquisite style but also make a meaningful impact. We are committed to giving back, and 20% of all profits from this collection is donated to The Born Free Foundation​​ to help support Simba's lifetime care at the Animanatura Wild Sanctuary. Shop the collection now and be a part of the positive change, while looking fabulous! 


About The Born Free Foundation:


The Born Free Foundation

Born Free was founded by Bill Travers MBE and Virginia McKenna DBE, who starred in the movie classic, Born Free (1966), together with their eldest son, Will Travers OBE, who now leads the charity as its Executive President. Born Free’s mission is to ensure that all wild animals, whether living in captivity or in the wild, are treated with compassion and respect and are able to live their lives according to their needs. Born Free opposes the exploitation of wild animals in captivity and campaigns to keep wildlife in the wild.

Born Free promotes Compassionate Conservation which strives to enhance the survival of threatened species in the wild and protect natural habitats while respecting the needs of and safeguarding the welfare of individual animals. Born Free seeks to have a positive impact on animals in the wild and protect their ecosystems in perpetuity, for their own intrinsic value and for the critical roles they play within the natural world. For more information about Born Free please visit:

About The Wildlife Jewels® Collection:

The Wildlife Jewels® collection of fine art was founded in 2014 by Azi to raise awareness and to protect wildlife from human-caused threats. The Wildlife Jewels® collection's mission is to raise awareness for wildlife by sharing the magical beauty of wildlife through exquisite fine art and fashion while sharing stories of the wildlife that inspired each design. Each wildlife is painted by Azi using innovative techniques inspired by beautiful patterns and vibrant colors from nature. Each wildlife painting is inspired by a unique wildlife and each wildlife resembles a unique gemstone. Each painting is decorated with detailed patterns created from tiny dots, resembling gold and precious stones.These exceptional works of art come in a palette of luminous colors and resembling the natural beauty of the wildlife.



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