The collection takes inspiration from a magnificent lion named Simba rescued by the Born Free Foundation. Precious Simba the Lion is a symbol of hope. In 2020, as a tiny cub Simba was found abandoned and emaciated in a cardboard box in a deserted garage near Moscow. It is likely he is an innocent victim of the cruel wildlife trade. In December 2021, Simba was transported to the Natuurhulpcentrum (‘Nature Help Centre’) in Belgium and in 2022 Born Free Foundation organized a forever home for Simba at Animanatura Wild Sanctuary in Italy. Simba is now enjoying a new life in a beautiful sanctuary in Tuscany, Italy!

Our Wildlife Jewels® "Tanzanite" Simba the Lion Collection features a masterpiece—a painting capturing the essence of Simba’s journey. Painted on a 30” x 40” gallery canvas by Azi, this luminous artwork depicts Simba in his enchanting enclosure in Tuscany. The artist's bold post-Impressionist style brushstrokes blend seamlessly with her intricate Wildlife Jewels® painting techniques, bringing Simba to life with vibrant colors and a sense of hope that resonates deeply.

Each piece in the collection is a wearable work of art, made with eco-friendly and animal-friendly limited edition custom designed fabrics, and meticulously crafted in the USA with utmost attention to detail. From elegant yet fierce fashion designs, to stunning vibrant prints from Simba’s painting and intricate lace appliqué designs featuring Simba, each creation represents the beauty, strength, and resilience of this incredible lion. The collection is designed and created with boundless love and admiration for wildlife, honors Simba's journey and serves as a symbol of hope for Simba and all wildlife.

We are proud to partner with Born Free Foundation and help support Simba's lifetime care and his new forever home in Tuscany. To help us support Born Free, shop our Simba the Lion Collection. With each purchase, you'll not only embrace exquisite style but also make a meaningful impact. We are committed to donating 20% of all profits from this collection to The Born Free Foundation​​ to help support Simba's lifetime care at the Animanatura Wild Sanctuary. Shop the collection now and be a part of the positive change, while looking fabulous!